California’s Movements have partnered with the Alzheimer’s Association to debut an emotionally charged video for “Deadly Dull”, a fan favorite off their latest album 'Feel Something'. Directed by Max Moore, the video depicts a vivid representation of effects of Alzheimer’s disease and dementia.
“’Deadly Dull’ is a song that we felt really needed a visual aid,” says lead singer-songwriter Patrick Miranda. “The song is powerful as it is, but adding a video really helps drive the point home and make the situation more understandable. Seeing someone you love suffer from a disease that rids them of who they are is a really hard thing to experience. We felt that director Max Moore would do a perfect job of taking this song to the next level, and we couldn’t be happier with the outcome.”