Yungblud Releases Video For New Single 'Don’t Feel Like Feeling Sad Today'
Internationally acclaimed, multiple-award winning British musician Yungblud has released his energetic new single ‘Don’t Feel Like Feeling Sad Today.’
The high- octane track, written by Dominic Harrison (aka YUNGBLUD) and Matt Schwartz, exec produced by Chris Greatti, offers a taste of what’s to come from his highly anticipated third album ‘YUNGBLUD’, set for global release on September 2nd.
The release of ‘Don’t Feel Like Feeling Sad Today’ follows the filming of the track’s accompanying video last week (Monday, June 20th) which caused chaos on London’s Southbank as Yungblud invited fans down to be involved. The video, directed by Tom Pallant and Yungblud, showcases the artist and his fans getting chaotic in true Yungblud style, drenching themselves during water fights, as he performs the song on a flatbed truck adorned in slogans. With a mass of fans taking over the location, armed with posters and water pistols, the wet-and-wild scene was subsequently deemed as overcrowding and shut down by the Metropolitan police authorities.
Speaking about the inspiration and meaning of the track, Yingblud reveals,
“I wrote this song on a morning when I didn’t even want to get out of bed. I sat and looked at the ceiling, head full of so much shit, reading what the internet was saying about me that day, and I just didn’t feel like feeling sad. I wrote these words to help me stand up. To me this song is what happiness feels like. Happiness with a bite. A defiant sort of happiness. Looking at yourself in the mirror and telling the sadness to fuck off and come back another day. I wanted this song to be a little part of someone’s day, no matter what they're going through they can put this on and feel a bit stronger today. That’s the vision, that’s the dream…”
“That’s why when we made the video. It needed to replicate that idea. My manager asked me ‘what can we do, that no one else does?’ And the concept came to us. All over the world I meet my fans in the streets, to feel a connection. To look into another person's eyes and see that they’re going through the same things as me. It’s kind of become a ritual of ours. Put it this way, the fucking police all over the world know when we’re town! So I said let's roll some cameras, pull up a truck, no permits, no permission, tell people to meet me at a location and have a massive water fight. Sing, scream, and feel together. Imperfect, raw, real … happy.”