Daughtry Releases Video For New Single 'Artificial'
Rock outfit Daughtry fights for the heart and soul lost to an AI-run world in the epic visual for their new single, 'Artificial'.
Releasing their first original material in over two years, the new Big Machine Records signees usher in a fresh sonic era as frontman Chris Daughtry faces down a cyborg clone against a backdrop of crumbling cities and raining fire. Their most ambitious project to date, the cinematic music video spins a cautionary tale about the dangers of a planet overrun by artificial intelligence, a narrative that feels even more timely as artist unions fight for fair pay and protections from AI interference.
"'Artificial' is about the potential nightmare that AI could become and the idea that everything and everyone could eventually be replaced, essentially to perfection, and rendered obsolete,"
"However, the heart and soul of humanity and the ability to feel love, sadness, and compassion can never be replaced. While there are plenty of applications where AI can improve our lives and assist in many areas of creativity, I feel it's imperative that we find a way to protect our musicians, actors, writers, and all creative outlets from being destroyed.
I am so incredibly proud of this video. Everyone worked so hard to see this vision come to life, and it is easily my favourite thing I’ve done in my career."