Puma Blue Releases New Single 'Hush'

Puma Blue's latest single, builds on splintery drums and heavy-eyelidded trip-hop—distorted and vast. The track marks the third single from the London-born, Atlanta-based artist's forthcoming album 'Croak Dream', out February 6, 2026 via Play It Again Sam.

Jacob Allen (the artist behind Puma Blue) describes the song as one born from redirection.

“Hush is a song that spells remorse, and perhaps a wish to comfort characters both in the mirror and out. I’ve been actively spending less time on my phone in the last year, reading more and finding better things to do with my hands, like learning to shuffle cards. There was this time that I was stuck in a hotel room and trying to watch a film, but the internet was too slow.

Instead I made a bet with myself to see if I could write a James Bond song using only what I had in the hotel room. I was thinking, ‘What does a Puma Blue Bond theme sound like?’. I wanted to draw on aspects of that archetype that I could relate to and it came down to two things. One was building walls around oneself, acting tough… which is something I’ve historically done when I’m hurting, something I work to avoid and be vulnerable instead. The other was the feeling of regret and where to put it.”